Australian UX and SEO Case Study: Under the Hood dynotune-com-au


Australian UX and SEO Case Study: Under the Hood dynotune-com-au

Canberra Web Design Gone Wrong


Watch over the shoulder of Chris Powell of Canberra Digital Agency http://evolver.com.au, as he conducts a live User Experience UX and Findability Review for a potential client. This Under-the-Hood review and analysis of the  web design of Canberra businesses Dynotune.  This business had split into two different business entities who shared a common website.



The major user experience, usabilty and search engine optimisation takeaways from this review include:

. The importance of designing for mobile first;

. Have you even looked at your own web site from your mobile phone?; and

. Canberra Web Design Gone Wrong


Please note this review was conducted in 2014, prior to Google introducing the local pack search results in late 2015. Good to see the two businesses sorted out their shared website design issue with the Belconnen franchise starting a new fresh domain. This decision is a massive loss to DynotuneBelconnen.com.au because the dynotune dot com dot au domain has a whopping 17 years of domain age. If leveraged correctly with an optimisation strategy, it would provide the owner the authority to dominate both local pack and organic search results.

Comments

  1. johan329 September 2018 at 23:09

    What an everlasting optimization strategies! None other than facebook ads campaign management is more suitable for authoritative marketing. Came to know about them through online blogs and posts. Even the guaranteed results assured by them are paying well to many of the business undertakings. Hope they work same with all types of enterprises.

    ReplyDelete
  2. Makeet9 March 2019 at 08:41

    Just as many SEO best practices have a positive impact on the user experience, poor search engine optimization can lead to a bad user experience on your site.

    For example, consider one of the oldest SEO tactics: keyword stuffing. This obsolete method results in hard-to-read content, uninteresting headlines and a bad experience in consuming the content. You can check this well-written article on topic great chiropractic websites main specialties and features you should have.


    Great UX design is crucial to the user's experience on the site, and it takes good SEO to get searchers to your site. If you look at SEO and UX in combination, you will see a real improvement in the performance of your marketing activities.

    Users should already enjoy the best possible experience when searching through search engines, which continues on the website itself. An optimal website experience means that users ultimately spend more time on the site and the proportion of users converting to customers increases. That should ultimately be the goal behind your marketing activities.

    ReplyDelete

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